Cold Stone Creamery at Astor Place (NYC) partners with 8coupons to offer
mobile coupons for 8-cent scoops!
NEW YORK, May 28 /PRNewswire/ — Cold Stone Creamery at 2 Astor Place in Manhattan has teamed up with New York-based mobile marketing company 8coupons to offer an exclusive “OCHO LOCO” deal, giving away 8-cent ice cream scoops all day on Sunday, June 8th, 2008.
This “Crazy 8″ promotion is part of 8coupons’ viral marketing campaign in which customers can send the 8-cent text message based coupon from 8coupons.com to their cell phone and redeem it by showing their phone to the cashier. To help spread the word, 8coupons is also leveraging social networking site Facebook, through their “me coupons” Facebook application. “Partnering with 8coupons has provided us with an innovative and more efficient way to reach out to, and stay in touch with, our customers,” said Daniel Petryszyn, the New York franchisee for Cold Stone Creamery, “8coupons allows us the opportunity to leverage today’s mobile and online technologies to make it more convenient for our customers to get our special offers.”
“We’re excited to kick off summer ’08 with this special OCHO LOCO promotion with Cold Stone Creamery. Our goal is to provide a more convenient way for Cold Stone Creamery fans and new customers to take advantage of special offers by using a medium that’s familiar to them,” says Landy Ung, Co-founder and CEO of 8coupons. “SMS text messaging is simple, ubiquitous, and cost-effective.”
About 8coupons:
8coupons is the latest way New Yorkers are saving time & money by getting up-to-the-minute deals in their neighborhoods for restaurants, bars, beauty & spas, entertainment, shopping, and services delivered straight to their cell phones. Coupons can be sent to your cell phone from http://8coupons.com or you can sign up for exclusive merchant deal alerts and receive them real-time. You simply show the cashier your phone to redeem the coupon. 8coupons offers
can also be accessed via RSS, the 8coupons widget, and on Facebook.
About Cold Stone Creamery (at 2 Astor Place):
Cold Stone Creamery delivers the Ultimate Ice Cream Experience(R) through a community of franchisees who are passionate about ice cream. The Cold Stone Creamery at 2 Astor Place in the East Village, Manhattan is Cold Stone
Creamery’s first hybrid, a co-branded franchise that features both The Original Soup Man’s world-renowned soups and Cold Stone Creamery’s super-premium ice cream.