It’s a brave new world for start-ups - USATODAY.com
By Ellen Simon, Associated Press
NEW YORK — There are a few hurdles between Landy Ung and her dream of growing her start-up into a household name. One is the fact that her only outside funding comes from her mom’s fried chicken restaurant, another is that her only full-time programmer is her boyfriend, who has a day job.
She and her boyfriend, Wan Hsi Yuan, 27, run the business, 8coupons.com, from their 500-square-foot studio apartment, meaning headquarters is, effectively, their couch. The business, which text messages discounts to users’ mobile phones, keeps Yuan and Ung, who is 28, up until 3 a.m. most nights. Then, Ung said, she sometimes finds herself lying awake, worrying.
“I need to watch a little National Geographic special on the rain forest or something before I go to sleep,” she said.
Welcome start-up life in 2007……..
